Blog posts in General
The Last Station
I was doing some spring cleaning this morning and found this - better late than never...
“The Last Station”
July 10, 2010 - Victoria, BC
This will be the last time I write to you as the founder of wommp ltd. I made a promise 11 months ago to continue to look for the capital we needed to br…
The Next Steps
I hope everyone is enjoying the summer and taking time to celebrate it with friends and family. wommp has had an interesting year and I’d like to share it with you.
We spent May and June analyzing the business to determine our next steps. To recall, we were successful in raising a friends and fami…
Marketing Hall of Fame Legend Joins wommp
Remember that time when Marketing Hall of Fame Legend Ken Wong joined wommp?
That’s right – it’s this time!
I’m pleased to announce Ken Wong as the newest addition to our family. Ken is a marketing guru. He is highly regarded as an industry leader, both nationally and globally, and has been i…
be nice
I'm amazed at the number of businesses I phone who are too busy trying to run their establishment to talk to a customer. Apparently a customer in the flesh is better than one on the wire. Don't we all use the same currency?
They don't realize that when people inquire about hours or specials, they d…
the times they are a changing
As a business you make a lot of assumptions (you may prefer the term “calculated risks,” but they’re based on a series of estimates, so we’ll call them assumptions). You assume there is a need for your product, that if you show the product to consumers, they will want it, and that the consumers who …
would you rather...
would you rather...
communicate with a strong following of dedicated customers that want to hear from you daily, have purchased your products and will purchase again, but are smaller in number...
OR
try to talk to a much larger group of potential customers that are difficult to reach and engage, man…
real customer service
I was picking up my food for the week last night in A&P, a large grocery chain. As I was in the checkout aisle, I couldn’t help overhearing a conversation between an employee at the Customer Service desk and a young customer. Apparently the gentleman’s car would not start, and he was going to take t…
Markers & Matty B
I had a fantastic afternoon! Surrounded by markers and paper, I was brainstorming some details of wommp, jumping over hurdles and developing solutions with Matty B. Matty B is new to wommp. He has been interested in us for months, and as we get closer to our launch date, he has become involved in ma…
Faith
Unfortunately we didn’t make it to the top 3 teams today. We were a close fourth. After talking with judges at the cocktail reception last night, we learned that the other team, Gordon Mills (Stephanie Mecimovich & Daniela Lopez), was chosen because they are further along, with a product waiting…
Fantastic Presentation!
We presented to the first panel of judges today, including Razor Sulemn from I Love Rewards, Catarina von Maydell of Wise Growth Consulting and National Angel Organization, and Bruce Edgelow from ATB Financial Energy. (And many more fantastic judges whose name I can't recall).
There was great respon…
Finalist in QEC
wommp Finalist in International Business Plan Competition
wommp has been selected as a finalist in the Queen’s Entrepreneurs’ Competition (QEC) - Canada’s largest international undergraduate business plan competition.
The QEC brings together some of the brightest young entrepreneurs from aroun…
the tattoo
People get a tattoo to make something permanent. But the funny thing is, nothing is permanent. That’s life. Things change. People change. Our tastes change. The restaurant that was #1 30 years ago isn’t #1 today. But change is scary. And difficult to navigate.
That’s why we need wommp. To kee…
are we all MADD?!?!
MADD...?! pfsd!
Mothers Against Drunk Drivers is a negative connotation. The whole organization is built on what they are against, instead of what they support. MADD implies there will always be drunk drivers, and that the organizations job is to try to stop them. Why not, “Peoples For Sober Drivers?…
the best gift....
Time.
The most precious thing you can give. And receive. I was thinking about time on my run this evening. And realized how amazing wommp is. People giving their time to share experiences, to collaborate, to wommp.
I appreciate the good cheer that comes from the holiday season, but I’m fuelled by…
what is the point of advertising?
A simple question. To communicate a message to the consumer - many believe that increased communication and presence will lead to increased confidence and increased sales.
But, if the goal is to increase sales, then why have advertisers lost sight of what's important to youth customers? Why are …
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