All blog posts tagged with permission marketing
the times they are a changing
Posted February 11, 2009
As a business you make a lot of assumptions (you may prefer the term “calculated risks,” but they’re based on a series of estimates, so we’ll call them assumptions). You assume there is a need for your product, that if you show the product to consumers, they will want it, and that the consumers who …
what is the point of advertising?
Posted December 22, 2008
A simple question. To communicate a message to the consumer - many believe that increased communication and presence will lead to increased confidence and increased sales.
But, if the goal is to increase sales, then why have advertisers lost sight of what's important to youth customers? Why are …
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